Sales Acceleration Network (SAN) 

Gojoy’s vision for the Sales Acceleration Network is a decentralised ecommerce ecosystem where everyone contributing gets a fair reward. Our mission is to create a world of zero traffic costs (no advertising fees), zero inventory cost (de-risking product innovation) and to eradicate counterfeiting once and for all.

The Sales Acceleration Network integrates three independent but complementary business models:

K2C: KOCs pitch products relevant to their audience, making live demonstrations and offering honest reviews. They drive traffic from their channels on SVNs to the brand’s store.

D2C: Direct-to-Consumers means vendors train their own KOCs to drive traffic home through live streaming on Short Video Networks.

C2S: Consumer-to-Supply Chain solves the leftover inventory problem by inviting Key Opinion Consumers to become the cornerstone of the supply chain. Collectively, they purchase all the inventory from the manufacturer/brand, and the latter pushes the products through whichever channel they use. The KOCs get fractional selling rights which guarantee they get their money back once the products are sold. 

K2C and D2C are being implemented in Gojoy’s Sales Acceleration Network test beta. C2S will be launched during phase two, once the first business model are delivering sustainable results for vendors and KOCs.

To learn more about the Sales Acceleration Network and a new marketing paradigm proposed by Gojoy founder Peter Wu, read “Dawn of the 5 As Marketing.”

The Market

China is the largest ecommerce market in the world. It’s larger than the next 10 markets combined!

Ecommerce Market in China, 2019*USD 1.5 trillion
Digital consumers in China, 2019*855 million
Consumers purchasing directly through a social channel, 2019*25%
Douyin (Tiktok in China) daily users, Feb 2020400 million
Kuaishou (Kwai) daily users, Feb 2020300 million
Tmall vendors, 2020310,000
Taobao vendors, 202010 million
* McKinsey