Currently, Gojoy operates only in China. We launched the Gojoy Mall proof-of-concept on December 2018. Since then, we have evolved rapidly, responding to trends in the ecommerce market and the opportunities presented by the new 5G and blockchain focus of the Chinese economy.

Gojoy is headquartered in the USA and owns subsidiaries in mainland China, Hong Kong and Switzerland. The company operates through three separate business units:

Gojoy Accelerator: the Sales Acceleration Network connects KOCs/Influencers with brands/vendors (back office access to members only).

Gojoy Learn: offers hands-on courses on K2C entrepreneurship and blockchain for business, as well as MBA programmes of American universities in China (users learn about the courses at learn.gojoy.cn and follow the courses via our “Gojoy Learn” WeChat mini app).

Joy+: member centre handling all token related issues (member.gojoy.com).

The Press Is Bullish on Gojoy

Seasoned Leadership Team

The leadership team comprises of entrepreneurs and seasoned retailers and technologists.

Steven Lin
CEO & Co-founder
Serial entrepreneur with 20+ years of technology investments and business execution track record.

Glen Ward
Chief Operating Officer
Former CEO of Virgin Entertainment Group with 30+ years of diverse international management success. 3-year experience in China.

Peter Wu
Chief Growth Officer & Founder
Trained 100,000+ Chinese brands and vendors on marketing & growth hacking. Worked for top retail brands.

Juan Vargas
Chief Content Officer & Co-founder
Director and producer of live sports broadcast, indie films, TVC, websites, apps and print. 12-year experience in China.

Tony Karrer
Chief Technology Officer
Founding CTO of eHarmony with 20+ years of leading technical strategy for the likes of Citibank and Microsoft.

Vivian Ye
Managing Director, Gojoy Learn
New media marketing and PR experience in the luxury and education industries. LVMH, Swire group, Davidoff. Partner at Himalaya.

Lian Weichen
Managing Director, Gojoy SAN
Investor and entrepreneur with experience in influencer marketing and ecommerce.

Winson Cui
Managing Director, Gojoy Mall
15-year experience in ecommerce, including 10 years in Alibaba. Serviced tens of thousands of vendors.

Mandy Qian
Operations Manager, Gojoy Learn
Experience in ecommerce and education with focus on operations and team management.

Arthur Li
Managing Director, Hong Kong
Extensive technology and international operations success with supply chain and enterprise customer experience.

Alex Chen
Education Manager, Gojoy Learn

Distinguished Board Advisors

Roel Campos
Former U.S. Securities and Exchange Commissioner between 2002 and 2007.

Steve Grasso
New York Stock Exchange floor executive and CNBC market analyst.

Alex Ok
Acting president and co-founder of the Forever 21 fast fashion empire.